Content updates
Content updates for local business websites
Services, prices, hours and offers change. We keep the pages accurate so the site you are trying to rank does not go stale.
Stale pages stop earning their place
A service page ranks because it describes a real offer. When the price, the duration or the list of what is included changes on the shop floor and not on the URL, two things happen. The visitor who arrived from Google does not trust the page. And the page is no longer the best answer for the search that sent them.
Content updates are the unglamorous half of staying visible. They are not a redesign and they are not a blog post. They are the edits that keep the existing pages true: a new treatment, a closed Monday, a service you stopped selling, a neighbourhood you now cover.
We do this inside the monthly plan, with the same people who built the site. You send the change in plain language. We put it on the right URL, in the right language, and we check that the title and the schema did not drift away from the new text.
What we will not do with an update
We will not add a page for a service you do not sell, just to chase a keyword. That is how sites collect thin URLs that compete with each other. If the audit says you are missing a page for something you do sell, that is website work, and it is scoped as a page, not smuggled in as a sentence on the homepage.
We also do not invent a price, a review score or a “from €” figure to make a page look specific. If you have a public price, we publish it. If you price by proposal, the page says so. Lowy Digital’s own plan works that way: six-month minimum, fee in the proposal, no number on the marketing site.
Bilingual sites get the update in both languages. A Portuguese page that moved and an English page that did not is a worse result than leaving both alone for a week, so we do not ship half of a change.
How this sits next to the blog
Content updates edit pages that already exist. Blog creation publishes a new article on a cadence, aimed at a question your service pages do not answer. A salon might update the colour page when the method changes, and publish a separate article on how to choose a colourist in Lisbon. Those are different jobs. Both can be in the monthly plan. Neither replaces the other.
We do not name a client here as being “on the content retainer”. The case studies show the sites. The homepage shows enquiry figures for three of them. Whether a given month included a content edit is in that client’s report, not in a public claim we cannot show you.
What a content update covers
01
Services and offers
New services go on their own page when they are real offers. Retired services come off, including the navigation and the internal links.
02
Prices, when you publish them
If the price is public, we update it. If you do not publish prices, we do not invent a range to look more specific.
03
Hours and coverage
Opening hours, booking rules and the areas you serve stay aligned with the page and with the schema.
04
Both languages
On a bilingual site the Portuguese and English pages move together, including hreflang targets.
05
Titles that still match
After the body changes, we check the title and the description still describe the page. A stale title is how the wrong search keeps winning.
06
A note in the monthly report
The report says what changed. You should not have to diff the site yourself to see whether the edit shipped.
See the sites these pages live on
Content updates are a retainer, not a one-off case study with a before-and-after number. The work index shows the sites. We are not assigning a content-edit trophy to a client who has not published that detail.
WorkQuestions about content updates
Is this the same as writing a blog?
No. An update changes a page you already have. A blog post is a new URL aimed at a question. The blog has its own page on this site. You can buy both inside the monthly plan. They are listed separately so the scope stays clear.
Can I send edits by message?
Yes. A short note is enough: what changed, on which service, and whether both languages should say it. We would rather get a rough message on the day than a perfect brief three weeks after the price moved.
How fast is an update?
Small factual edits are part of the month’s work, not a new project. A new service page is website work and is agreed before we build it. We do not publish a same-day promise, because a bilingual structural change is not a typo.
Will you rewrite my whole site every month?
No. Rewriting everything is how you throw away the pages that were starting to rank. We edit what changed in the business and we leave the rest stable.
What if I do not know what to change?
Then there may be nothing to edit that month, and the report says so. We will not manufacture a rewrite to look busy. If Search Console shows a page being read for the wrong query, that fix is proposed under SEO management.
Does this include new photos?
We place images you provide and we write the alt text. We do not run a photoshoot and we do not pretend a stock image is your salon. If the page needs a real photograph, we say so.
Is there a separate fee?
Content updates are one of the five services inside the monthly plan. The plan has a six-month minimum. The fee is in the proposal, after the audit, not as a number on this page.
See what is already out of date
The audit flags pages that contradict each other, services with no URL, and facts a visitor cannot trust. We reply within 24 hours.
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